Netwise has completed work on a new website for Fuji Chemical Industry Company Inc. The new site is a showcase and information resource for Neusilin®, a synthetic, amorphous form of Magnesium Aluminometasilicate. With over 500 pharmaceutical preparations and a market presence of over fifty years in Japan, Neusilin® is well accepted by formulators world-wide as an aid for formulations containing antibiotics, oily actives, poorly water soluble APIs, herbal mixtures, vitamins, etc.

Netwise designed the site and deployed it on a custom-developed Content Management System (CMS) tailored to the specific content and requirements of the site.

As part of the project the site structure and content was optimized for all major search engines and equipped with full traffic analysis and reporting functions.