Pacific Bioscience Laboratories was already a multimillion dollar company when they decided to take their line of sonic skin care and cleansing products to Japan. The decision was made to localize their website and create a new online store for Japan, and Netwise was the agency tasked with making it happen.
We performed a complete Japanese localization of the existing US website, using Comet to manage the all of the media (images and video) and text content. All updates were made using the multilingual infrastructure provided by PBL and in close coordination with their IT and development teams.
On the e-commerce side we provided direction on standard Japanese practices, shipping and payment options, database schema, etc. while also liaising with their local fulfillment vendor Sagawa to create a process and mechanism for exchanging shipping and fulfillment data.
PBL was bought by L’Oreal in early 2012 and we continue to support the website with a range of content management and online marketing services.